Now that you've set up your Labelizer strategy in the Producthero Platform (👉Confirm or adjust your strategy), it's time to decide on the approach that best fits your goals.
On this page:
1. Basic approach (recommended): Higher profitability or more revenue
This campaign approach is suitable for advertisers with at least 30 conversions in the last 30 days and more than 50 products.
🔹 Option 1: Focus on higher profitability → Catch the Villains!
Why use this approach?
Villains are products that perform poorly. They get a lot of clicks but don’t generate enough sales, meaning they can cost you money instead of making a profit.
How does it work?
Group Sidekicks, Heroes, and Zombies into one campaign and create a separate campaign for your Villains to manage them more effectively and increase their profitability. This can be done by:
Allocating the lowest budget to Villains
Among the four labels (Villains, Zombies, Sidekicks, and Heroes), Villains should receive the smallest budget to limit wasted spending on underperforming products.Setting the same Target ROAS across all label-based campaigns
Because Villains currently underperform, their actual ROAS will be much lower than the set Target ROAS.
💡 Why does this work?
A low budget combined with a relatively high Target ROAS forces the Google algorithm to be more selective when bidding. It will prioritise only highly relevant, specific searches that are more likely to lead to a sale.
For example...
For example...
Instead of targeting broad terms like "shower gel", the algorithm will focus on detailed product searches like "Heroshop pink rose shower gel 150 ml", which have a much higher purchase intent.
🔹 Option 2: Focus on generating more revenue → Wake up the Zombies!
Why use this approach?
Zombies are sleeping products that receive little to no impressions or clicks, meaning they aren’t contributing to your revenue. By identifying and separating them, you can reactivate these products and give them a chance to perform.
How does it work?
You can trigger Google’s Shopping Ads algorithm to give these inactive products a second chance by creating a dedicated Zombie campaign, while grouping Sidekicks, Heroes, and Villains into a separate campaign.
This setup helps identify underperforming products and determine which ones have the potential to become top performers. As these products gain more clicks and sales, Producthero Labelizer will automatically update their label and move them to the appropriate campaign.
2. Intermediate approach: Higher revenue and higher profitability
This campaign approach is suitable for advertisers who have at least 70 conversions in the last 30 days and is most effective after successfully implementing the first (recommended) strategy for a period of time.
Why use this approach?
By using this strategy you'll be able to work toward two goals at the same time instead of choosing just one:
Focus on profitability → Catch the Villains
Villains are products that perform poorly. They get a lot of clicks but don’t generate enough sales, meaning they can cost you money instead of making a profit.
Focus on generating more revenue → Wake up the Zombies
Zombies are sleeping products that receive little to no impressions or clicks, meaning they aren’t contributing to your revenue. By identifying and separating them, you can reactivate these products and give them a chance to perform.
How does it work?
Create dedicated campaigns for Villains and Zombies to optimize their performance separately, while grouping Sidekicks and Heroes together in their own campaign.
1️⃣ (Click to expand) Separate Villains campaign – reduce wasted ad spend and improve profitability
1️⃣ (Click to expand) Separate Villains campaign – reduce wasted ad spend and improve profitability
Allocate the lowest budget to Villains
Among the four labels (Villains, Zombies, Sidekicks, and Heroes), Villains should receive the smallest budget to limit wasted spending on underperforming products.Set the same Target ROAS across all label-based campaigns
Because Villains currently underperform, their actual ROAS will be much lower than the set Target ROAS. By setting a higher Target ROAS, Google bids only on the best opportunities, making Villains more efficient over time.
2️⃣ (Click to expand) Separate Zombies campaign – activate sleeping products and improve revenue
2️⃣ (Click to expand) Separate Zombies campaign – activate sleeping products and improve revenue
You can trigger Google’s Shopping Ads algorithm to give these inactive products a second chance by creating a dedicated Zombie campaign.
This setup helps identify underperforming products and determine which ones have the potential to become top performers. As these products gain more clicks and sales, Producthero Labelizer will automatically update their label and move them to the appropriate campaign.
3. Advanced approach: Higher revenue XL and higher profitability
This campaign approach is suitable for advertisers who have a high volume of data in their account. Specifically:
At least 100 conversions in the last 30 days
Both Sidekicks and Heroes have at least 30 conversions each
There are enough Villains to run a separate campaign
Why use this approach?
This strategy doesn’t just focus on increasing revenue and profitability—it also helps turn more products into Heroes (your best-performing items). By organising your campaigns based on product performance, you can maximise returns, control ad spend, and improve efficiency.
How does it work?
By separating each label into its own campaign, you can manage them more effectively and drive better results for your shopping ads:
1️⃣ (Click to expand) Separate Villains campaign – reduce wasted ad spend and improve profitability
1️⃣ (Click to expand) Separate Villains campaign – reduce wasted ad spend and improve profitability
Allocate the lowest budget to Villains
Among the four labels (Villains, Zombies, Sidekicks, and Heroes), Villains should receive the smallest budget to limit wasted spending on underperforming products.Set the same Target ROAS across all label-based campaigns
Because Villains currently underperform, their actual ROAS will be much lower than the set Target ROAS. By setting a higher Target ROAS, Google bids only on the best opportunities, making Villains more efficient over time.
2️⃣ (Click to expand) Separate Zombies campaign – activate sleeping products and improve revenue
2️⃣ (Click to expand) Separate Zombies campaign – activate sleeping products and improve revenue
You can trigger Google’s Shopping Ads algorithm to give these inactive products a second chance by creating a dedicated Zombie campaign, while grouping Sidekicks, Heroes, and Villains into a separate campaign.
3️⃣ (Click to expand) Separate Sidekicks campaign – push promising products to the next level
3️⃣ (Click to expand) Separate Sidekicks campaign – push promising products to the next level
Sidekicks are products with a good ROAS but low click volume. Like Heroes, they perform well but don’t have the same impact yet. Set them apart and work on increasing their visibility to help them grow into Heroes.