In this overview, we will explain how to set up the Producthero’s Products AI in the Producthero Platform.

Products AI is a tool that utilizes artificial intelligence to automatically optimize your Google Shopping product attributes. By following Google's best practices, it enhances your feed and boosts relevancy. With a fully optimized feed, Google can better match your products to search terms and users, leading to increased visibility and relevance. In the long term, this results in more impressions and a higher conversion rate.

Products AI will automatically improve the most important Google Shopping feed attributes. Feed management can be a time consuming and tedious task; however, improving the feed makes a significant difference to the performance of the Google Shopping campaigns.This time and effort can be invested into more relevant tasks, like strategy or data analysis.

Products AI will optimize the following attributes:

Products AI is currently available for the following languages:

By optimizing these fields using Products AI, you can optizime your feed in bulk so it follows the best practices of Google. This way you can save a lot of time on doing tedious tasks, while also improving the performance of your campaigns.

Topics covered in this guide:

To start with Products AI, go to Products AI by clicking the box in the left menu.

Once you have arrived you will see the products, their attributes and their labels.

You can select multiple attributes to filter the products you want to optimize. This includes:

This way, you can easily filter the right products you want to optimize. Some examples to get started with filtering:

Once you have applied the filters you can select the products you want to optimize. You can do this by either selecting the products manually or by clicking the box in the top left corner. If you click the box in the top left corner, you will automatically select all products on the page, which is 25 products at max.

Once you have selected the products, you can click on the blue optimize button in the top right corner.

In the optimize section, you have four options to determine how the AI model will optimize your products. This includes:

Select title template

The title template follows the best practices of Google regarding the structure of your titles. In your titles, you want to follow this structure so the titles contains the most relevant search term a potential client is searching for. You can choose between the following title templates:

Language

With the language settings you can inform the AI model which language your feed is set to. This way, the model will optimize the content using the language you’ve set it to. The languages which are currently supported are English and Dutch.

AI creativity control

With the AI creativity control you can decide if the results of the optimizations are strict or random. Creativity control can be set with a slider that adjusts how much the model takes risks or plays it safe in its choices. When it’s set too strict, the AI model will follow the prompt as closely as possible. When it is set to random, it will be more creative.

Customize prompt

In the context of artificial intelligence, a prompt is an input or a set of instructions provided to the AI to generate a response. This prompt can be a question, a statement, or a task description that directs the AI on what type of content to create.

You can customize the prompt to give the AI model instructions on how to optimize your titles. This way, you are in control of the results. You can add additional instructions to write an optimized prompt, so you can guide the AI model into the right direction.

Examples of relevant prompts are;

Best practices for prompting:

It is also a possibility to leave the prompt empty; our AI model will then optimize the title according to the best practices of Google.

Once you have selected the right settings and made a custom prompt, you can press the “optimize” button. The AI model will optimize the selected products.

This will take a few seconds, depending on the amount of products you have selected.

Each PRO account receives 500 credits per month for each language/country combination. One credit equals one product optimization, and a credit is deducted every time you run an AI prompt:

- Selecting one product and running the optimize prompt = 1 credit

- Selecting 25 products and running the optimize prompt = 25 credits

- Selecting 25 products and running the optimize prompt twice = 50 credits (2x25)

The total number of credits for a single merchant ID can be used across different feed label/language combinations. For example, if Merchant ID 1234 has 6 PRO plans, they have 3,000 credits available monthly. These 3,000 credits can be used across all 6 accounts and are not restricted to a specific language/country combination.

When the products are optimized, the results will be displayed as below. You can review your new content. By clicking on the arrow, you are able to review your content and compare them to the original content.

If you aren’t satisfied with the results, you can revert the content back to the original version.

After optimizing the content, one of the following statuses will show;

Once you are satisfied with the results, you’ll need to approve the products before they can be added to the supplemental source. Follow these steps to approve the changes:

Use the filter and select State > Optimized to view all optimized products.

In the top left corner, click the checkbox to select all the optimized products.

After selecting the desired products, go to the Optimize button and approve all the changes.

After approving the results, you can upload the supplemental source to Merchant Center. In the top right corner, click on the three dots:

You can either copy the supplemental source, download as a .csv to preview or undo all changes:

If you have copied the supplemental source, you can follow the steps in this video for classic Merchant Center Next.

Currently, the supplemental source is not integrated into the supplemental source that’s being used for the Labelizer, Optimizer and Price Benchmark data. The supplemental sources will be merged together at a later stage, so you will have all optimizations in one place.

If you already have a supplemental source in Merchant Center with attribute data similar to Products AI (such as optimized titles from the Optimizer), you can create feed rules (Attribute Rules in MC Next) to ensure that the titles from Products AI do not override the values from the other supplemental source. You can do this by following these steps;

Click the gear icon in the top right corner and go to data sources.

Navigate to supplemental sources.

Copy the supplemental source from the Producthero platform. Make sure you use the right language / country combination. Then, select add product from a file and paste the link.

Then, proceed to select the right language, country and primary data source and select create data source:

After adding the supplemental source, go to Data Sources > Primary Sources and select the right primary source. Then, proceed to Attribute Rules. By default, a rule has been created, but you can modify it to ensure the correct data is selected from the right source.

For example:

By following this structure, you can build a hierarchy that ensures the correct attribute values are used and prevents the wrong supplemental source from overriding them.