What is PMax Insights?
Performance Max (PMax) campaigns give you access to all of Google’s ad inventory, including YouTube, Search, Display, Discover, Gmail, and Maps, with one unified campaign type. However, visibility into how your budget is actually spent across these placements can be limited. That’s where PMax Insights comes in, giving you the transparency and control you need to make smarter, data-driven decisions and maximize your ad results.
It connects directly to your Google Ads account and generates four intuitive dashboards that provide a clear view of how your budget and performance are allocated across Google Shopping, Search, Display and Video. With this insight, you can:
Understand where your budget is going
Evaluate performance by channel
Spot optimization opportunities
Make smarter, data-backed decisions
Accessing the dashboard
Navigate to insights: Open the Producthero Platform and head to the Insights tab located in the lower-left sidebar.
2. Select your account: In the dropdown menu, you'll see the Merchant Center accounts connected to your email address. Select the one you want to analyze.
Once you've selected a Merchant Center account, the linked Google Ads account associated with it will appear in the second dropdown.
⚠️ Make sure the email you use to log into Producthero has admin access to both the Merchant Center and Google Ads accounts.
Only accounts you have admin access to will be visible.
3. Retrieve insights: Once both accounts are selected, the “Retrieve Data Insights” button becomes active. Click it to generate your dashboards and begin exploring your data.
Understanding the dashboards
Cost distribution per channel
See how your budget and conversion value are split across Shopping, Search, Display, and Video via intuitive pie charts.
Use it to:
Quickly identify over- or under-invested channels
Balance budget allocation across top-performing placements
Performance trends over time
Track how your spend distribution evolves with a time-series chart.
Use it to:
Spot spikes or drops in channel usage
Understand seasonality or performance anomalies
Campaign-level cost distribution
Zoom in at the campaign level to see how your ad spend is spread across channels.
Use it to:
Compare budget alloocation across campaigns
Detect campaigns that might need reallocation or refinement
Placement-level performance insights
Get a detailed view of how each channel is performing with a pivot table that displays the ROAS for each channel.
Use it to:
Identify low-performing placements that may need adjustments
Prioritize high-ROAS channels for growth
Make strategic decisions based on concrete performance data
You might also want to read: