With Performance Max insights, you gain valuable visibility into how your budget is being allocated within your Performance Max campaigns. Performance Max can deliver on all of Google’s channels, such as YouTube, Display, Search, Discover, Gmail, and Maps.
In the Google Ads interface, the specific allocation of the budget is not shown. While you can see the overall campaign performance, the details of actual placements are hidden. Without knowing where your ads are shown and how these placements perform, it becomes challenging to optimize your campaigns effectively and achieve your goals.
Performance Max insights reveal the allocation of your budget, helping you understand where your budget is spent and whether you could optimize placements to improve your ROAS.
Accessing the dashboard
To access the Performance Max insights dashboard, navigate to the Insights tab located on the bottom left sidebar of the Producthero Platform interface.
In the starting screen, you need to select the Merchant Center (MC) account for which you want to view insights. The Merchant Center which is connected to your email address will be shown in the dropdown. Once an account is selected, the connected Google Ads accounts will appear in the dropdown menu.
Both an Merchant Center account and a Google Ads account must be selected before the Retrieve Data Insights button becomes clickable. After clicking this button, the dashboard will display the relevant charts and graphs.
The Pie charts show the distribution of the cost and conversion value of each channel. This way, you can easily see in an overview how your budget is allocated between the channels.
The time series chart displays the development of budget allocation over time, allowing you to easily spot spikes in specific placements. This helps provide insights into how the distribution has impacted performance over the period.
The channel distribution per campaign view shows the budget allocation for each campaign, making it easier to see how the budget is distributed across channels. This allows you to quickly identify which campaigns may need optimization.
The pivot table displays results by placement, allowing you to see the ROAS for each channel. This helps you identify underperforming campaigns and make informed strategic decisions.