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Pmax Insights

Take control of your Performance Max campaigns with full transparency and actionable insights.

Updated this week

What is PMax Insights?

Performance Max (PMax) campaigns give you access to all of Google’s ad inventory, including YouTube, Search, Display, Discover, Gmail, and Maps, with one unified campaign type. However, visibility into how your budget is actually spent across these placements can be limited. That’s where PMax Insights comes in, giving you the transparency and control you need to make smarter, data-driven decisions and maximize your ad results.

It connects directly to your Google Ads account and generates four intuitive dashboards that provide a clear view of how your budget and performance are allocated across Google Shopping, Search, Display and Video. With this insight, you can:

  • Understand where your budget is going

  • Evaluate performance by channel

  • Spot optimization opportunities

  • Make smarter, data-backed decisions

Accessing the dashboard

  1. Navigate to insights: Open the Producthero Platform and head to the Insights tab located in the lower-left sidebar.

2. Select your account: In the dropdown menu, you'll see the Merchant Center accounts connected to your email address. Select the one you want to analyze.

Once you've selected a Merchant Center account, the linked Google Ads account associated with it will appear in the second dropdown.

⚠️ Make sure the email you use to log into Producthero has admin access to both the Merchant Center and Google Ads accounts.
Only accounts you have admin access to will be visible.

3. Retrieve insights: Once both accounts are selected, the “Retrieve Data Insights” button becomes active. Click it to generate your dashboards and begin exploring your data.

Understanding the dashboards

  1. Cost distribution per channel

    See how your budget and conversion value are split across Shopping, Search, Display, and Video via intuitive pie charts.

    Use it to:

    • Quickly identify over- or under-invested channels

    • Balance budget allocation across top-performing placements

  2. Performance trends over time

    Track how your spend distribution evolves with a time-series chart.

    Use it to:

    • Spot spikes or drops in channel usage

    • Understand seasonality or performance anomalies

  3. Campaign-level cost distribution

    Zoom in at the campaign level to see how your ad spend is spread across channels.

    Use it to:

    • Compare budget alloocation across campaigns

    • Detect campaigns that might need reallocation or refinement

  4. Placement-level performance insights

    Get a detailed view of how each channel is performing with a pivot table that displays the ROAS for each channel.

    Use it to:

    • Identify low-performing placements that may need adjustments

    • Prioritize high-ROAS channels for growth

    • Make strategic decisions based on concrete performance data

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