Within the European Union, advertisers using a CSS partner like Producthero benefit from a bidding advantage on Shopping Ads. This discount is part of Google’s CSS program, which is only available in 21 EU countries (plus the UK and Switzerland).
If your ads target countries outside the EU, you can still use Producthero, but you won’t benefit from the 20% CPC discount — because Google’s CSS program doesn’t apply there. That said, you can still use all of Producthero’s tools, which many advertisers outside Europe rely on to improve their Shopping Ads performance and insights.
What can I use Producthero for outside the EU?
Even without the CSS discount, you can benefit from Producthero’s full suite of tools and features, including:
Product Segmentation: group and structure your products based on performance to focus your budget where it matters most.
Feed Optimization: improve your product titles, descriptions, and attributes to help Google understand and showcase your products better.
Insights & Price Benchmark tool: compare your prices with competitors, spot opportunities, and track how your products perform in Shopping results.
Access to the Producthero Academy for learning and certification.
Customer support from our dedicated team.
👉 Please note: accounts registered outside the EU can only sign up for the PRO plan.