What settings can you change in the Labelizer?
The Labelizer automatically assigns a label to each of your products based on performance data taken from your Google Ads account and the settings you choose in the Producthero platform.
These labels are determined by two settings that you can adjust when setting up your Labelizer Strategy ( 👉 Confirm or adjust your strategy) in the Producthero platform:
Producthero clicks (Volume): Products with clicks above your set threshold are classified as Heroes or Villains. Products with fewer clicks will become a Zombie or a Sidekick.
Producthero Target ROAS (Profitability): Products exceeding the Producthero tROAS you have set are categorized as Heroes or Sidekicks, while products below the set tROAS will become a Zombie or a Villain.
⚠️ Important: The Producthero Target ROAS is not the same as your Google Ads Target ROAS!
The main advantage of the Producthero Labelizer Strategy is that products automatically move between the four labels (and therefore between your segmented campaigns). So a product can be a Villain, but when its ROAS improves it can become a Hero the next day.
What are the effects of the Labelizer on your campaigns?
You reduce advertising costs by reducing the budget for underperforming products (Villains).
You generate more revenue by activating Zombies and giving more display space to top-performing products (Heroes and Sidekicks).
The advertising costs are distributed more efficiently among the products, leading to an increase in revenue without necessarily increasing your campaign budget.
