Introduction to the Labelizer
The Labelizer automatically groups your products based on their performance, labelling them as Heroes, Sidekicks, Villains, or Zombies. These labels can be linked to your Google Ads, allowing you to to easily segment your campaigns and allocate your budget more effectively.
After analyzing thousands of advertisers, our PPC specialists concluded that:
More than 50% of the Shopping advertising costs go to underperforming products. These are your Villains. They are stealing your budget and costing you the money you could use on better-performing products.
Only 10% (or less) of your products are responsible for 80% of your sales. These are your Heroes, your best-performing products.
Many of your products do quite well but at a low volume. These are your Sidekicks. There is still a margin for them to perform better.
More than 60% of your products barely get any impressions or clicks. These are your Zombies, “sleeping” products that are not being shown.
Product segmentation
Producthero Labelizer analyzes your products on a daily basis and automatically segments them based on their performance into four labels: Heroes, Sidekicks, Villains, and Zombies.
With a simple one-time setup, these labels can be linked to your Google Ads through the Supplemental source (setup instructions available here), allowing you to segment your campaigns and allocate your budget more effectively.
You might also want to read: