You are almost set! However, before finalising, we advise you to run through this checklist to make the most out of your segmented campaigns:
1.Have you turned off assets?
We usually recommend turning assets off when making use of the Labelizer strategy as the assets will make advertisements show in places where people are less likely to click on such as ads on websites and on google maps. The idea behind it is that while having assets may expand the display of your ads across platforms like Gmail and YouTube, this expansion could potentially redirect budget from your shopping ads.
Check this article to see how you can switch your existing Performance Max campaigns containing assets to products only.
Of course, you have the option to include assets in your campaign if you prefer. In that case you should consider that the Producthero Platform only take shopping ads into consideration, which means that the conversions via these other streams are not picked up by us.
2.Have you set the same Google Ads Target ROAS for all Labelizer campaigns while assigning them different budgets?
Setting the same Target ROAS (TROAS) in Google Ads for all your Shopping campaigns while using the Labelizer Strategy helps ensure that products flow optimally between the four labels (Heroes, Sidekicks, Villains, Zombies) based on their performance.
The idea behind setting the same Target ROAS in Google Ads for all your Labelizer campaigns is to make sure Google’s algorithm treats all products equally when trying to achieve your Target ROAS. This means that whether a product is performing well (Hero/Sidekick) or poorly (Villain/Zombie), they all aim to hit the same ROAS goal.
Setting the same TROAS for all campaigns ensures that Google can focus on maximizing returns across all product types while allowing each product to move between the different labels based on its actual performance.
When using the Labelizer, the key difference is in how you allocate your budget. While the ROAS target remains the same, if you assign smaller budgets to low-performing products you will encourage Google to be more precise when displaying your ads and focus on high-quality, high-conversion keywords, making bidding more precise and results-driven.
3.Have you considered the amount of performance data in your current pMax campaigns when choosing your campaign approach?
When selecting your campaign approach, it's important to consider the volume of performance data available in your account. Creating a separate campaign for just a few products may not be effective or efficient if there's insufficient data to support it.
Refer to this guide for recommendations on different approaches.
Note: If you don’t have any historical shopping ads data, we recommend starting with a single campaign that includes all products. Run it until you accumulate a significant number of conversions. This will allow the campaign to gather performance data, enabling you to assign labels later and segment your campaigns more effectively.
4.Have you setup a Fallback campaign?
A Fallback campaign acts as a backup, ensuring that any products not included in your main campaigns still get advertised. This is especially useful for products without a Labelizer label, as they remain active until they receive one. Once labeled, they automatically move to the right campaign. Learn more about setting it up in this guide.