Optimizing your product titles is key to boosting visibility and performance in your Google Shopping campaigns. Follow these simple steps to get started with the Producthero Title Optimizer:
Step 1: Set up the Supplemental source
Your Optimized titles are transferred to your Merchant Center (and Google ads) account through a Supplemental Source. Therefore, starting by setting this up in the Merchant Center is a must.
For detailed, step-by-step instructions, you can refer to 👉this help guide or watch our video tutorial:
Step 2: Select the correct feed in the Platform
Make sure you select the correct country/language combination. This should be the same you used to set up the Supplemental Source in step 1.
Step 3: Navigate to the Products tab
In this tab, you can see the products fetched from your product feed in Google Merchant Center. You’ll find:
Product Title: The title from the
'title'attribute in your feed.Item ID: A unique identifier from the
'ID'attribute in your feed.
Alongside this, you’ll also have access to valuable performance metrics such as:
Metric | Description |
Clicks | Total number of ad clicks for this product within the selected date range. |
Cost | Total ad spend for this product during the selected time period. |
Conversions | Number of conversions attributed to this product. |
Conv. Value | The total value of conversions for this product. This is shown only if you’ve assigned values to your conversion actions. |
ROAS | Return on Ad Spend — calculated by dividing conversion value by ad spend. |
Price Benchmark (PRO only) | See how your product's price compares to competitors: whether it’s priced above, at, or below the market average. |
Title Status | Indicates how optimized your product title is based on its character length: |
Label | A performance label automatically assigned based on your active Labelizer strategy. |
In Feed | A toggle that shows whether the optimized title has been fetched from the Supplemental Source and is currently live. |
Step 4: Select a Date range
You can choose to view performance metrics over 7, 14, 30, or 60 days, depending on the available data and the market you're advertising in.
Having a combined view of title status and performance data helps you prioritize which product titles to optimize first.
Start with your top performers: Heroes and Sidekicks, then, work your way toward improving Villains and Zombies.
If your best products are already driving strong results, just imagine the potential once their titles are fully optimized.