1. Why create a product group?
Product groups can be used for multiple reasons. A few examples for creating these are:
For creating a specific group of products of which you want to optimize their product titles.
For creating a specific group of products, which you want to give their own Producthero Labelizer Strategy settings while using the performance-based segmentation tool in Advertising.
2. How to create a product group
First, go to Advertising and click on “Add Product Group”
Complete the following steps to create your product group:
Name your product group
Select the values you want to include in your segment. You can segment the products by Availability, Brand, Custom Label, GTIN, Product Type, Item ID, MPN and Google Category.
We show performance data over the last 30 days. Based on this, you can decide whether there is enough data to create a segment.
Once you’re happy with your selection, click on Add product group.
3. Multiple product groups
In this part, we will explain the possibility of having multiple product groups.
Strategy status
The distribution of the 4 labels over your products are based on the Producthero Strategy.
Live: The Producthero Strategy (= Producthero target ROAS & Number of clicks) of this product group is turned on. This means that the products in this product group will get a label based on this strategy.
Paused: The Producthero Strategy of the product group is turned off. This means that products will get a label based on the Producthero Strategy of another product group that is set Live, or from All products.
Note: Set the Strategy status to live if you create product groups to account for products that have different ROAS targets or margins and want to translate this into your Google Ads campaigns.
Product group priorities
If your product is in multiple Product Groups and they are set to Live, the Producthero Strategy of the Product Group with the highest priority is leading. Priority one is always the highest priority. Click on the button Reorder Priority to change the order of the Product Groups.
4. Next steps: Using Product Groups & Producthero Strategy in Google Ads campaigns
In this example, 2 product groups are created for the high and low margin products. For both product groups, the Producthero strategy is created and set live.
Next steps:
Select the Producthero campaign approach
Google Ads: Listing group
4.1. Select a Producthero campaign approach
Not familiar with the Producthero campaign approaches?
In this example, we already created 2 product groups. We don’t want to overcomplicate our campaign structure, and want to make sure there is as much data as possible in each campaign. So, we selected the campaign approach: Option 1: Focus on getting higher profitability → Catch the villains!
Corresponding campaign structure:
Campaign 1: High margin / Heroes Sidekicks Zombies
Campaign 2: High margin / Villains
Campaign 3: Low margin / Heroes Sidekicks Zombes
Campaign 4: Low margin / Villains
4.2. Google Ads: Listing group
Creating campaigns while including Product groups & Producthero labels, is very similar to the regular Producthero labels campaign setup.
The listing group (targeting) of the “High margin / Heroes Sidekicks Zombies” campaign should look like this: